About

Storytellers who know how to sell

Our Mission

We help organizations turn attention into customers.

Most marketing is built to get noticed. Ours is built to bring in business. We start with the customers you want more of, then create the podcasts, stories, and campaigns that earn their trust and move them toward a decision, with sales and marketing working from the same plan.

Vision Media Partners is founder-led and small by design. You work directly with the people doing the work, not an account manager relaying messages. And we use our gifts to champion faith, mission, and purpose, in our own work and in the organizations we partner with.

How podcasts, stories, video, and events fill the sales funnelPodcasts, stories, video, and events draw people into the top of the funnel. They move from awareness to interest to decision, and the ones who decide become revenue.Awarenessthey find youInterestthey trust youDecisionthey choose youRevenuePodcastsStoriesVideoEvents

Leadership

Who you'll work with

Sierra Reed Pickering, Founder & President

Sierra Reed Pickering

Founder & President

Sierra Reed Pickering is a media executive and growth strategist who has spent more than 15 years building audiences and turning them into revenue.

Urban One hired her as Head of Podcasting and Senior Director of Podcasting Operations to build and launch its first podcast network. She stood up the network across the company's radio, television, and digital brands, built its licensing framework, and closed a marketing partnership with Apple Podcasts. Before that, she led podcasting at WABE, Atlanta's NPR station, and ran a portfolio of 120+ audio programs at PRX, including national broadcasts and stations in 7 of the top 10 U.S. markets. Her career began in sales at Red Bull.

She served two terms on the Executive Committee of The Podcast Academy's Board of Governors, including as Treasurer, and brought in CNN and Issa Rae's podcast network as sponsors.

Sierra founded Vision Media Partners to give organizations the same playbook: one strategy across sales and marketing, built to turn attention into pipeline and pipeline into revenue.

DeVante Pickering, Chief Technology Officer

DeVante Pickering

Chief Technology Officer

DeVanté Pickering is a technology executive and cloud architect who has spent more than a decade building software for startups, Fortune 50 companies, and the public sector.

He is the founder of Pick 2 Solutions, an MBE-certified cloud engineering firm in Atlanta that delivers automated cloud solutions for growing businesses and public sector organizations, including government contracting work in partnership with The Judge Group. Earlier in his career, he helped build Ally's finance app in its early days and spent four years building Disctopia, a platform for hosting and distributing podcasts.

As Chief Technology Officer of Vision Media Partners, he leads the websites, CRM, analytics, and AI systems that connect every campaign to pipeline, so clients can see exactly which work turns into revenue.

A St. Croix native, he also hosts CTRL SHIFT, a video podcast where leaders share the shifts that shaped their careers.

FAQ

Questions we hear a lot

What does Vision Media Partners do?

We help organizations grow by turning podcasts, stories, campaigns, and events into a steady flow of qualified leads. We plan the strategy, create the work, and connect it to your sales process so you can see exactly what brings in revenue.

Who do you work with?

We work with founders, executive directors, and the marketing leaders who grow their organizations: small and mid-sized businesses, non-profits and mission-driven organizations, and media production companies. Our work includes launching Urban One's first podcast network, a top 10 Apple Podcasts series for Atlanta History Center, a podcast fundraising program for a national children's hospital, and a podcast business for a Hollywood production company.

How are you different from a marketing agency?

Most agencies stop at impressions and views. We measure success in leads and revenue, and we work across both marketing and sales, so the story you tell and the way you sell come from one plan.

Do you only make podcasts?

No. Podcasts are one of our strengths, but we also build thought leadership, sales materials, events, partnerships, and campaigns. We choose the mix based on who you want to reach and how they make decisions.

How do engagements work?

Every engagement starts with a growth audit, then a blueprint, then hands-on execution alongside your team. You can work with us project by project or as an embedded fractional partner.

Can you act as our Head of CEO Content?

Yes. As your fractional Head of CEO Content, we work as an extension of your team without the cost of a full-time hire. We shape your CEO or executive director's story, build their presence on LinkedIn, podcasts, and stages, and connect it to your pipeline, so you can see the customers, donors, and partners it brings in. For an example, see CTRL SHIFT, a video podcast where leaders share the shifts that shaped their careers.

Do you help with AI search (AIEO)?

Yes. We make sure AI assistants like ChatGPT, Claude, Perplexity, and Google's AI Overviews can find, understand, and cite your business, using structured data, AI-readable site files, and clear answers to the questions your customers ask.

Where are you based?

Atlanta, Georgia. We work with clients in person and remotely.

How do I get started?

Email info@visionmediapartners.com and tell us where you are. We'll set up a conversation about your goals and where your growth is hiding.

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