Results we can point to

The Challenge

Atlanta History Center had just digitized a collection of historic photographs documenting American gardens and cultural landscapes through its Cherokee Garden Library, and wanted to be seen as a leading voice in horticultural history. The collection, and the gardens on AHC's own campus, weren't yet reaching the audiences they spoke to most directly.

What We Did

• As partnership lead, pitched AHC on behalf of an independent, nationally recognized garden history podcast and negotiated the partnership through to a signed deal in August 2022
• Packaged it as a year-long, multi-channel campaign: a four-part narrative series, live garden events on AHC's campus, social promotion, and blog content linking back to AHC's site
• Served as executive producer, creating the series concept and its visual direction, connecting archival images of everyday life and joy to the history of land, labor, and access

The Result

Every element of the package was delivered. The series, launched in March 2023, reached the Apple Podcasts top 10 in both Society & Culture and Home & Garden, and live garden events brought audiences onto AHC's campus, putting the collection in front of a national audience.

The Challenge

A national children's research hospital's fundraising organization had built decades of success through radio partnerships, but radio was declining and the organization had no footprint in podcasting.

What We Did

• Conceived and built a podcast partnership program modeled on the hospital's radio fundraising partnerships, giving podcasters a clear menu of ways to support the mission: host-read spots, dedicated episodes and segments, and social campaigns
• Recruited top podcasters and network representatives through personal relationships and industry communities, and brought them to the hospital's annual partner conference for a dedicated podcast session
• Led post-event onboarding and brought a major podcast platform to the table as a prospective fundraising partner

The Result

Over two years, led the organization's pivot into digital audio, connecting it with major shows it had no prior relationship with. Nearly 25 podcasters and network representatives registered for the inaugural session, against a goal of 10.

The Challenge

A Hollywood film and TV production company had a growing set of podcasts but no network strategy, no shared operating model, and no clear path to monetization. Each show was being built and run on its own.

What We Did

• Designed the network strategy: brand and market positioning, go-to-market plan, market analysis of gaps and comps, and a review of existing partner agreements and revenue models
• Executive produced the company's flagship interview show, from concept and pre-production through launch, audience development, and sponsorship packaging
• Built the operating system for the whole slate: a development-to-launch workflow with clear owners, a 12-week new-show launch plan, ad-ops and sales-ops processes, and budgets and P&Ls for every show
• Managed a seven-show development slate and the team behind it, sourcing and negotiating with the production team, video editor, talent booker, and a new studio, while cutting the production budget
• Opened the company's pipeline, connecting leadership with production studios, producers, and IP holders to source new shows and partners

The Result

The flagship launched as a weekly audio and video show in March 2024 and published 21 episodes in its first 20 weeks, earning about 130,000 downloads, averaging nearly 3,900 downloads per episode in launch week, and holding at 5,400 to 8,200 downloads every week, backed by a cross-promotion run on other podcasts.

Engagement

Embedded fractional partner, October 2023 through summer 2024.

The Challenge

Urban One, a national media company spanning radio, television, and digital, wanted its first podcast network, built across those brands, on a three-month launch timeline and without a dedicated team.

What We Did

• Turned nationally syndicated broadcasts into podcasts and created the network's audio and video licensing framework with Legal, negotiating directly with talent
• Stood up the full operation: sales training, ad operations, budgeting, branding and marketing, studio buildout, and production team hiring
• Brought the network to Apple Podcasts, securing a dedicated network channel and a marketing partnership that promoted the network and its shows across Apple's platforms

The Result

23 podcasts and 1.5 million monthly downloads by January 2023, with syndicated shows reaching 1 million downloads in their first three months.

The Challenge

The Podcast Academy, the nonprofit behind the Ambies, relies on sponsors to fund its programming for the podcast industry.

What We Did

• Identified and pitched media brands whose audiences and goals aligned with the Academy's programs
• Structured sponsorships around specific programming, a webinar and a live event, and closed both deals

The Result

In spring and summer 2023, CNN came on as a webinar sponsor and Issa Rae's podcast network as an event sponsor.